Case Study: Strategic Content Creation: Middle Eastern Wealth Management Firm

Strategic Content Creation: Middle Eastern Wealth Management Firm

Deliverable:

Knowledge Base

Sector:

Wealth Management

The Objective

The client was a Middle-Eastern wealth management advisory firm with an ambitious, content-driven approach to marketing and a plan to systematically enrich its knowledge base. The aim was to ramp up the publication of written content across a variety of different formats and media.

The Approach

I collaborated with the Head of Content in an agile fashion, as we handled internal feedback and external events. The aim was always to arrive at a complete draft as soon as possible to enable critique internally before finalizing the deliverable for publication.

The Result

Over the space of 12 months, we delivered over ten news-based articles, five explainer articles, three white papers and a eight-part series on investing principles. The resulting body of work created a comprehensive yet approachable addition to the online knowledge base available to current and future clients of the firm.

"The depth of both his understanding of the fundamentals of the space and his ability to intelligently research was very clear in how well he was able to incorporate the cutting edge concepts we are implementing - and without need of significant revisions from his first draft!"

- Head of Strategy

"Matthew is an incisive writer with the intelligence to delve deep into understanding the essence of complex topics, and the flexibility in his writing style to be able to engage any audience. Matthew is a pleasure to work with."

- Futurist & Commentator

"Unlike many of our writers, we don’t need to spend any time editing his work. He also gets the work in quickly and offers a high level of insight instead of just regurgitating news. We look forward to working with Matthew more in the future."

- Journal Editor

"I had the privilege of collaborating with Matthew on a book - a long project that took many different twists and turns. Matthew was the epitome of patience but also provided good guidance and direction as we worked together. The result was better than I could have hoped for. The reviews for readers were very encouraging, and confirmed that it was worth all the effort! I'm very appreciative of Matthew for his wisdom, insight and tenacity."

- Advice Firm Owner

"Matthew is not only an exceptional writer but is also a fantastic collaborator. Matthew understands the assignment but then goes deeper to ensure he understands the context most important for the audience to receive."

- Consultant

"His meticulous research ensures that every piece he produces is not only factual, but also credible. Working with Matthew has been an absolute pleasure thanks to his unwavering professionalism and commitment to excellence."

- Wealth Content Manager