The client was a fund investing in blockchain-themed investments (e.g. DeFi), but the fund's website was basic and required a professional copy overhaul..
Over a short space of time, we iterated on the web copy, focusing on the need to differentiate the fund's strategy in the marketplace, and pre-empt misconceptions about 'crypto-investing'.
The end product was a concise, unique and insightful set of pages giving potential investors an overview of the digital asset market and the relevance of the fund's strategy within this context.
The website can be viewed here.